"The groundwork for all happiness is health.”

— Leigh Hunt.

About Louise

Back in 2009 I knew I wanted to leave my corporate job to set up my own business but I didn't know what that business was. One evening I watched Kirstie Allsopp on TV making soap and thought, "I'll try that." I fell completely in love with soap-making.

I carried on trying to climb the corporate ladder for a few years after that, but deep down I knew it wasn't what I wanted. The struggle led to an eating disorder, burnout, and poor health. I went for a Reiki session, and started using essential oils. Then flower essences. Then crystals. Slowly, gradually — the way these things always work — something began to shift.

I left my corporate job. I trained as an aromatherapist and holistic therapist, and built a successful holistic therapies practice, with my products supporting my clients in between sessions. I kept learning, kept following what I loved.

During lockdown I decided to close my holistic therapies practice to solely focus on Louisa B Apothecary.

Louisa B Apothecary was born the day I made my first soap — though it's grown and changed a lot since then.

I loved working with natural ingredients, and the range expanded from soaps to include balms, candles, and skincare, made with real botanicals and genuine care, not shortcuts.

That's still exactly what they're for today.

Every product I make is handcrafted in small batches, right here in Lancashire, using natural, vegan ingredients. No synthetic fragrance, no fillers — just the same care and intention I put into that very first soap all those years ago.

Whether it's a bar of soap for your daily routine, a candle for winding down, or a gift for someone who needs a little lift — I hope what I make brings a small moment of joy, peace and calm into your day.

I'd love for you to explore the range. 🌸

A little bit about my training

I am a Reiki Master & Teacher, trained in many holistic therapies including reflexology and massage. Although I no longer practise these therapies, the foundations of holistic healing that I learned as a holistic therapist are still very much at the heart of everything I do.

I'm also a certified Crystal Healer with the British Academy of Crystal Healing, you'll find a spark of crystal magic in some of my products. I'm also a qualified Bach Flower Essence Practitioner. I trained as an aromatherapist and yin yoga teacher too.

As you can probably tell, wellbeing is my thing!

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